1.21.2009

All "Natural"


FDA issued some pretty weak rules on allowing "Naturally Raised" labels.

Ezra says:
If you were told an animal was "naturally raised," what would you imagine that meant? Is it evidence that they wandered a field? Felt the touch of sunlight? Ate their normal diet? Well, no. At least, that's not what it means if you see "naturally raised" on a package of meat. The USDA released their guidelines for the marketing term this week. Grass, sunlight, and open space don't enter into it. Rather, animals are "naturally raised" if they "have been raised entirely without growth promotants, antibiotics (except for ionophores used as coccidiostats for parasite control), and have never been fed animal by-products."

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